How to Price Your First Digital Product (Without Guessing)
Pricing feels scary because it feels personal. It isn't. It's a starting point you can change any time.
Step 1: Look at comparables
Search your platform (and Etsy or similar marketplaces for printables) for products like yours. Write down five prices. You'll often see short guides and checklists in the low single digits to the low teens.
Step 2: Understand fees
Free storefront plans typically take a percentage of each sale plus payment processing fees. On a very low price, fees eat a bigger share. Check your platform's current pricing page and do the math:
Price − platform cut − processing fee = what you keep.
If a $2 price leaves you with very little, consider $5 instead.
Step 3: Start at the low end
For your first version, choose a price toward the lower end of what you found. Your goal right now is learning what people value and getting feedback, not maximizing profit.
Step 4: Add value instead of discounting
Rather than cutting the price, make the product more useful:
- Add a printable checklist to a guide.
- Add a fill-in-the-blank template.
- Add examples from real situations.
Step 5: Raise with proof
When buyers say it helped (and give permission to share their words), when you've improved it, or when you add a bonus, raise the price. Existing buyers keep what they bought; new buyers pay the new price.
Bundles
Once you have two or three related products, bundle them at a price lower than buying separately. Bundles are often where small sellers see most of their sales.
Free versions
A free "lite" version (for example, a one-page checklist) can lead people to the full guide. Make sure the free version is genuinely useful on its own.
Don't race to the bottom
Underpricing everything signals low value and burns you out. Fair prices are part of running an honest business.
For help making the product itself, see Day 4 of our free course.
Common questions
Is free a good price to start?
Offering a first version free can help you collect feedback and testimonials (with permission). Just don't stay free forever if the product helps people.
Should I use prices like $4.99?
Either works. Prices ending in 7 or 9 are common, but clarity and value matter more than the ending digits.
When should I raise my price?
When people tell you it helped, when you've improved it, or when you add something valuable like a template or bonus checklist.
Keep reading
- Find a Skill You Can Turn Into a Digital Product (Day 3)
- Make Your First Simple Digital Product on Your Phone (Day 4)
- Free Places to Sell Your Digital Product — Even Without a Bank Account (Day 5)
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